Email marketing has consistently shown to have the highest return on investment than any other form of business marketing, but to see a large return on investment, you need to understand the basics of email marketing.

In this webinar, marketing expert Patty Ross will teach you the basics of email marketing and techniques to help you build an email list, write a compelling email and create a content calendar.

 You will learn:

• The email marketing basics, strategies and techniques
• How to create a content calendar
• How to pick the email platform
• How to set up Google analytic tracking links
• A/B Testing Tips

Live attendees will receive free business resources, a copy of the slide deck, and a link to this webinar recording.