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Comparing E-Commerce Platforms- The Criteria that Matters to Your Online Store
When starting or scaling an e-commerce business, the right commerce solution is more than an efficiency-boosting tool – it can be the key to long-term growth. With a complex market of commerce platforms to choose from, it may seem overwhelming to research, evaluate, and select the best one for your business.
In this session hosted by Ryan Kelly, VP, E-Commerce & Alliance Marketing, guest speaker Emily Pfeiffer, Senior analyst at Forrester, will share her insights on the commerce solutions category, and prepare you for your own vendor selection process. Tune in to their webinar and choose the best e-commerce platform for your business with confidence.
You’ll learn about:- The evolution of commerce technology, and how to think about it now
- Major commerce providers and how they differ from each other
- How to assemble the right players (within your org/partners) to guide your decision
- The right questions to ask yourselves – and your potential commerce vendors
- The rest of your commerce tech ecosystem, beyond the commerce solution itself
Presenter: Emily Pfeiffer
Emily Pfeiffer serves digital business strategy professionals and providers with a focus on the technology that enables commerce. She is an expert in commerce, order management, and drop-shipping technologies.Emily helps providers and practitioners anticipate the strategies, technologies, and priorities that will keep them relevant and ready for what’s to come. In her research, Emily uncovers the power plays that brands and retailers can execute to select their ideal tech partners, make the most of their commerce technology investments, and understand where the market is heading. She digs into strategies for drop shipping and marketplace selling and provides support for the evolution of the commerce tech stack.Presenter: Ryan P. Kelly
Ryan Kelly is VP of E-Commerce & Alliance Marketing for FedEx Services, leading the enterprise’s vision and strategies for the e-commerce and small business markets. In his position, Mr. Kelly plays a vital role in contributing to the growth and development of the products, solutions, and experiences for those key markets as well as establishing strategic relationships within the broader ecosystem.With more than 20 years in the financial and logistics sectors, he has extensive experience in leading strategy, sales, marketing, product management, research, and communications teams. He is known for infusing his passion for FedEx throughout each business venture and every customer and teammate relationship. Mr. Kelly frequently presents on e-commerce, supply chain and logistics, and returns-related topics.
Sponsored by: FedEx
Comparing E-Commerce Platforms- The C...Date and Time
Thursday Mar 10, 2022
1:00 PM - 2:00 PM ESTLocation
Webinar - on your computer.
Fees/Admission
FREE but registration is required. Click here to reserve your spot today!
